ABOUT NAAZ
(pronounced “N-ah-z”)
Naaz is a Detroit-born experimental creative lab where strategy, art, and technology converge. Built at the intersection of research and imagination, Naaz approaches every project like an experiment, testing, refining, and activating ideas until they become fully realized experiences.
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We develop bold identities and immersive environments shaped through projection mapping, creative direction, and multi-sensory storytelling. Our capabilities span branding, digital marketing, SEO, and experiential design, offering clients a complete creative ecosystem for growth, connection, and impact.
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Led by multimedia artist and creative director Ashanti Africana, Naaz is rooted in future-forward thinking and a belief that technology should expand creative possibility, not limit it. The work lives across fine art, brand worlds, and physical space, translating concepts into motion, light, and presence.
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At its core, Naaz exists to push ideas further, especially within Black creative spaces, using technology as a tool for expression, access, and good. This is a place where art and science meet, where experimentation is the process, and where immersive experiences become new ways of seeing, feeling, and connecting.
Meet the Team
Lead Designer//Ashanti Africana
Ashanti Africana is a multimedia artist and creative director with over a decade of experience spanning graphic design, marketing, and visual storytelling. Her work blends art, strategy, and technology to create immersive, intentional, and culturally grounded experiences.
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She began her training in Fine Arts with a focus on time-based media at Eastern Michigan University and later graduated with honors from the University of Michigan–Flint, earning a Bachelor’s degree in Interdisciplinary Studies, a certificate in Digital Communications, and focused studies in Data Analytics and Interpretation.
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Ashanti has led branding and marketing initiatives for artists, small businesses, and community-driven organizations, and has collaborated with national brands including Target. Her work and perspective have been featured in Teen Vogue, Current Magazine, Primatives.xyz, and other platforms highlighting culture and creative leadership.
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Approaching each project as an experiment, her practice is rooted in research, refined through iteration, and executed with care. Her work reflects a future-focused mindset, using technology as a tool for storytelling, access, and expansion within Black creative and entrepreneurial spaces.